Meet Wattson – The Always Trusty G.O.A.T.

You’ve seen him around East Canton, OH: on our trucks, on our uniforms, maybe even on a business card. He’s a goat with a confident smile, a superhero cape, and a thumbs-up that says, “It’s all under control.”

But who is he? And why did Gragg Electrical, a company dedicated to serious, high-quality electrical work, choose a goat for a mascot?

It’s time for the official tell-all. Meet Wattson: the story, the symbol, and the promise behind our trusty G.O.A.T.

Meet Wattson: The G.O.A.T. of Electrical Service

When we decided we needed a mascot, we knew it couldn’t be just any character. It had to be someone who represented our core mission. We’re not just aiming to be good; we’re committed to being the G.O.A.T. — the Greatest of All Time in electrical service.

That’s where Wattson comes in. He isn’t just a mascot; he’s the embodiment of our promise to you. The acronym isn’t just a catchy phrase; it’s our entire philosophy:

  • Great
  • Outcomes
  • Always
  • Trustworthy

Wattson shows up with a spark in his step, ready to serve with integrity and excellence. The cape? It’s a reminder that doing the job right, with honor and care for our customers, is truly heroic.

Why a Goat? Why “Wattson”?

The choice of a goat was intentional. Goats are natural climbers. They are determined, focused, and known for their ability to navigate steep, challenging terrain without faltering. That’s the exact spirit our electricians bring to every single job, whether it’s a simple rewiring or a complex commercial installation. Like a goat on a mountain, we dig in, stay focused, and overcome challenges to deliver work that lasts.

And the name? “Wattson” is a nod to the very heart of our industry — the “watt,” the fundamental unit of power. It signifies the energy, reliability, and technical expertise that power our work and your home or business.

The Power Behind the Cape: A Symbol of Our Values

Wattson is a constant reminder to our entire team that being the G.O.A.T. has nothing to do with ego and everything to do with effort. He represents our commitment to:

  • Following through when other companies might cut corners.
  • Standing tall and finding solutions when a project gets tough.
  • Putting people before profits by providing fair, transparent service.
  • Doing the job right the first time, every time, ensuring your safety and satisfaction.

A Promise on Wheels

So, when you see Wattson on our Gragg Electrical trucks driving through East Canton, know that it’s more than just clever branding. It’s our seal of quality. It’s a promise to you and our community.

It’s a promise that we will show up with excellence.
A promise that you can count on us.
And a promise that we are wired to serve and built to lead.

Wattson is here to ensure we keep that standard climbing higher, one successful project at a time.